10 Cool and Affordable Amazon Clothing Brands to Add to Your Wardrobe
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You're probably already familiar with Amazon as your go-to platform for a wide range of products, from household essentials to books, tech gadgets, beauty items, and even groceries. However, in recent years, Amazon has actively broadened its inventory to include in-house fashion brands, making a significant impact on the fashion industry.
Why choose Amazon for your clothing shopping needs? According to lifestyle expert and fashion writer Patrice J. Williams, it all comes down to one word: convenience. Williams emphasizes, “Amazon is all about providing access to pretty much everything, and you can get it pretty quickly.” This convenience is largely attributed to Amazon's Prime subscription service, offering two-day shipping on thousands of eligible items.
Williams shares her personal approach, stating, “I shop a mix of Amazon-specific brands and other brands that I can get elsewhere, but purchasing them via Amazon can mean faster shipping.” For those times when you're in need of new clothing but lack the time or energy to monitor your mailbox daily, Amazon proves to be a reliable option.
After extensive research, evaluating size ranges and offerings, and consulting with a lifestyle expert, we've identified and curated a list of top-rated clothing brands on Amazon.
This might seem like an obvious place to start, but rest assured that the Essentials line is worthy of your attention. It offers staples that aren’t overly simple, and they’re budget-friendly. Trade your basic V-neck tee for one with a puff-sleeve detail, and fill in your edit of athletic wear with moisture-wicking performance tees, terry fleece sweatshirts, and supportive sports bras. “Recently, I bought an Amazon Essentials jumpsuit for $30,” says Williams. “The quality is great, and it comes in a range of sizes, from XS to 6X.”
As a part of its commitment to sustainability, Amazon launched an eco-friendly lifestyle brand called Amazon Aware, which consists of beauty, clothing, and home goods. They’re all certified carbon neutral and meet the company’s Climate Pledge Friendly standards. (The program is vetted by third-party organizations, including Fair for Life, Ecologo, and more.) Regarding fashion, the line offers basics such as ribbed crewneck sweaters and straight-leg denim pants.
Cable Stitch offers a knitwear version of several wardrobe staples: dresses, sweatshirts, and crew neck T-shirts. While it's a useful resource for cold-weather dressing, you can also snag transitional pieces, like a sleeveless midi dress or a lightweight cardigan for spring and fall. Another bonus? Most items come in several colorways, so if you love a piece—you can buy multiple.
Amazon partnered with Reebok to create Core 10, an affordable line of high-performance activewear. Rather than spend over $100 for a single pair of compression leggings from other brands, you can snag multiple for less than $50 each from Core 10. Another plus: The brand offers inclusive sizing. Some of our favorites to shop is the Insulated Puffer, the Oversized Fleece, these Super Soft Jogger Sweatpants, and this chic Bomber Jacket.
If you’re looking for quality staples that are anything but basic, you’ll want to shop at Anrabess. The brand has everything from classy cardigans to comfortable sets to chic sweater dresses—all in modern styles you see across Instagram. You won’t find many patterns in this clothing range, but there are several color options to choose from. Related: 15 Best Cordless Vacuums of 2024, Tested and Reviewed
At Goodthreads, you'll find a large denim selection, and generally, they’re more fashion-focused than some of Amazon’s other go-to’s. The line also includes smocked dresses, knit sweaters, and vibrant maxi dresses. Most pieces come in a variety of colors, so you have endless options to choose from.
Amazon's Daily Ritual label offers uncomplicated pieces that are perfect for building a capsule wardrobe. Most items are made of a cotton jersey or fleece, so they’re rated for comfort. From soft ribbed dresses to teddy coats, the brand is great for plush pieces that are easy to pair with other staples in your closet.
Amazon launched The Drop to bring shoppers limited edition collections curated by top influencers—the assortments are either built from pieces they want for their wardrobe or have developed a signature look around. The concept offers fans the opportunity to copy their style muses without blowing large sums on designer pieces. The catch: Shoppers only have 30 hours to shop the edit. Influencers who have participated include Charlotte Groeneveld of The Fashion Guitar and Leonie Hanne of Ohh Couture. There are also several staples to shop anytime that aren’t a part of the limited drops.
Iris & Lilly was designed with homebodies in mind. It offers soft sleepwear, cozy leisurewear sets, and luxurious robes to chill in for hours post-shower. It even has a collection of bras and panties to fulfill all of your lingerie-related needs. If you’re looking to add some pieces to your cozy wardrobe, you’ll want to consider this stylish and comfortable brand.
Floerns, a brand started in 2016 by an Italian fashion designer, has a piece for every occasion. Attending a black-tie wedding? There’s a body con maxi dress that’ll wow the crowd. Need a work-appropriate top that can also be worn on the weekends? The brand boasts a top-rated blouse that comes in multiple patterns. Planning a bachelorette? This cozy nightgown has different lingerie patterns on it. This one-stop-shop even offers kid’s clothes, suits, and accessories, too.
Where We Stand
Our overall favorite Amazon clothing brand is Amazon Essentials because it offers all the wardrobe staples you need on a budget. But for the hottest trends at a price that can't be beaten, we recommend you check out The Drop.
How We Researched
To compile this list, our team of editors and contributors spent hours researching the best Amazon brands on the market, evaluating their key features in addition to reviews from customers and other trusted sources. Our team also consulted with an expert for their opinions. We then used this research to choose the best picks to inform this article.
Attributes we evaluated when deciding on the best Amazon brands:
